IHK certificate course: Ayurveda health coach

My start into (partial) self-employment with Ayurveda
- Dharma - Artha - Kama & Moksha: Develop your vision in line with your needs and values
- Income streams and opportunities: Learn about different opportunities and find your optimal cash flow mix
- Business or freelance? Small business owner or GmbH founder? GEMA - GEZ and liability: We provide you with an overview for initial orientation
- Business Model Canvas: Important factors for a successful start-up at a glance
- Numerous checklists guide you step by step through all the relevant steps
- And lots of inspiration and courage for your Ayurveda business

Marketing & sales concepts for your Ayurveda business
- Intensive brand positioning
- Detailed definition of your customer avatars
- Creating your customer journey
- Successful and professional presentations
- Individual success strategies for offline marketing and social media


From vision to implementation: Ayurveda Business & Vocation
We accompany you individually and intensively on your path to (partial) self-employment. In discussions and under the professional supervision of experienced business coach Win Silvester, you will clarify the following questions, among others:

- What is your vision, your calling?
- What is your business idea?
- What do your specific products and services look like?
- How do you acquire your first customers and how do you build long-term customer relationships?
- What could your start in (partial) self-employment look like?

Further topics:
- Type-appropriate success strategies according to the Ayurvedic theory of constitution
- Sharpening your own Ayurveda company profile incl. unique selling proposition (USP), opportunity/risk analysis, profit and loss account,
- Positioning and marketing strategy

Ayurveda and yoga in business: Meet the major challenges of our time with Ayurvedic measures:

- Health and Work 4.0 (BGM & BGF)
- Ayurvedic nutrition in the workplace, brain food, etc.
- Digitalization and health
- Demographic change
- Stress management & resilience
- Preparation of offers analogous to the prevention guidelines of the health insurance companies & cooperation possibilities

Successful with Ayurveda - Professional strategies for your business
Success concepts for your practice:
- Customer acquisition & conversation management in business acquisition
- Sales of Ayurveda products & affiliate marketing
- Best practice examples from various areas relating to Ayurveda & yoga

Successful presentation & public speaking: role plays and practical exercises on all areas relevant to your practice, including a.
- Self-confident appearance in the start-up phase
- Professional self-presentation & elevator pitch
- Competently conducting information, consulting and sales talks
- Mastering objection handling and complaint management with confidence

Preparation for the final presentation to the IHK


Final presentation IHK

On the campus of the European Academy of Ayurveda there are guest houses available. For your overnight stay during the training you can choose from rooms of different categories. Ayurvedic full board from our organic kitchen is included in the room price.

Deposit € 250

a) In one lump sum no later than one month before the start of training (immediately for eLearning modules so that we can activate your eSeminars immediately).
b) Monthly installments of EUR 250 each plus a residual installment by direct debit. Payment (direct debit) of the monthly installments is made on the 1st of each month, starting from the month in which the training booked here begins; for eAcademy modules immediately. If the training begins with eAcademy modules, the course is provisionally activated immediately after receipt of the down payment, and regularly after receipt of the first monthly installment.

Rosenberg gGmbH - European Academy for Ayurveda | DE - 63633 Birstein