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Marketing & sales concepts for your Ayurveda business

Successfully winning customers - online and offline

Many female founders struggle with authentic self-marketing at the beginning of their self-employment. Marketing, sales and selling are words that tend to cause resistance in some people.

This course helps you to approach this important topic in a relaxed manner. You will become more self-aware, create your customer avatars and develop a feel for your personal marketing strategy.

We take a detailed look at different approaches, both online and offline, and help you to generate your first customers from your existing network.

Choose time and place/learning method

Available
Few places left
Waiting list

Further information

Contents

- Intensive brand positioning
- Detailed definition of your customer avatars
- Creation of your customer journey
- Successful and professional presentation
- Individual success strategies for offline marketing and social media

Price info

Seminar fee from € 350

Please note the price information for the respective module dates.

Final payment

By invoice: Due 14 days before the start of the seminar

List of lessons for the eLearning seminar

Learn where and when you want! That is the motto of our eAcademy modules. Based on a varied eMagazine, they allow you to learn the various content in a fun way. Various videos, audios and a knowledge database allow you to delve deep into the topics. It will be exciting!

At the end, you will know just as much - and perhaps even a little more - as you would if you attended a face-to-face event. That's because we've included some videos from our symposium collection as bonus material in this online training course. And with the help of a learning check, you can test and secure your new knowledge and acquired skills.

Table of contents of the e-seminar

1 - From person to brand: your brand strategy
- From vision to reality
- From person to brand: your brand strategy
- Stage 1: Being
- Stage 2: From being to having
- Stage 3: From having to visibility

2 - Creating your customer avatars
- From prospective customer to enthusiastic fan: Your customer avatar
- General characteristics of your customer avatar
- The technologies of your customer avatar
- The personality traits and buying criteria of your customer avatar
- The hopes, worries, experiences of your customer avatar
- Bonus: your success network

3 - The customer journey and product presentation
- From first contact to needs analysis
- The successful product presentation
- Anticipated objection handling, "yes" street & price sandwich
- Professional objection handling
- The power of recommendation

4 - Marketing & selling your product
- Internet marketing
- Social media in detail
- Bonus video: Social media
- Successful and professional presentations
- Storytelling, the power of stories and hero's journeys
- The elevator pitch & your presentation language
- Affiliate marketing, dropshipping & direct sales
- Network marketing

Only valid for eLearning modules: Dates eWorkshops

As part of an eLearning module, you will have the opportunity to put the knowledge you have learned into practice. We have developed the eWorkshop concept for this purpose. Together with your fellow students and your lecturer, you will discuss a specific topic in this live event, do practical exercises or group work on it, and thus gain a deeper insight into the practical application of your Ayurveda knowledge.

In addition to the Interdisciplinary Question Forum (Q & A session), this is your opportunity to exchange ideas with your lecturer and fellow students.

Please note: You only need to attend one session. You will find an indication of when it makes sense to register for the eWorkshop in your eLearning. The eWorkshop is a compulsory part of the module and is required for your course completion.

    IHM - eWorkshop - Marketing & sales for your Ayurveda business

    • 11.12.2025 - 19:00 to 20:30

    At a glance

    Required prior knowledge:
    none

    Scope
    12 Lessons 30 learning hrs of which 0 hrs live-webinar

    from € 350
    Plus board and lodging if applicable

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