IHK certificate course: Ayurveda health coach (IHK)

  • Be even more successful with IHK certificate - a door opener for cooperation with companies.

  • Open up new, innovative business areas in the field of prevention and health management.

  • Develop your own business idea with Ayurveda and/or Yoga - and be successful!

What makes the Ayurveda and yoga market tick? And what does it take to get off to a successful start here?

These questions are asked by many who have completed an Ayurveda or Yoga training. And exactly there the recognized training further concept of the European academy for Ayurveda in co-operation with the IHK Hanau sets: The certificate course to the Ayurveda health coach (IHK) and/or Yoga health coach is the first IHK certified further training for success strategies, health management and operational prevention with Ayurveda and Yoga.

Under the direction of the experienced health coach and business trainer Win Silvester, you will receive the appropriate tools to implement your vocation as a successful business idea - from the design of the offer to the business plan and marketing. Field-tested concepts for health promotion, stress reduction and burnout prevention expand your knowledge and portfolio for sustainable health offers for your own practice or holistic business coaching with yoga and Ayurveda.

Learning objectives

This course provides you with a sound basis for setting up your successful (partial) self-employment with Ayurveda.

- You will receive a systematic guide to setting up your self-employment with Ayurveda.
- Numerous checklists will help you to keep track and take all business aspects into account.
- You will learn to translate your business idea into concrete products and services and present them professionally.
- Together we will develop your customer avatars, your branding and your first marketing strategy.


This further training is designed for all those who have a basic training in Ayurveda or Yoga. With a certificate course offered by the European Academy for Ayurveda in cooperation with the IHK Hanau, you will acquire a valuable additional qualification as an

  • Ayurveda Health Coach (IHK) - for participants with prior knowledge of Ayurveda of at least 150 hours
  • Yoga Health Coach (IHK) - for participants with yoga teacher training of at least 200 hours.


The one-week IHK certificate course

  • takes place in small groups and can be completed online or as a classroom course on site.
  • prepares for successful completion with a varied course design consisting of lectures, presentations, group work, role plays and project work.
  • starts with the weekend seminar "Corporate Health Management with Ayurveda and Yoga", which can also be booked individually.
  • concludes with a project presentation before a panel of the Hanau Chamber of Industry and Commerce.


My start into (partial) self-employment with Ayurveda
- Dharma - Artha - Kama & Moksha: Develop your vision in line with your needs and values
- Income streams and opportunities: Learn about different opportunities and find your optimal cash flow mix
- Business or freelance? Small business owner or GmbH founder? GEMA - GEZ and liability: We provide you with an overview for initial orientation
- Business Model Canvas: Important factors for a successful start-up at a glance
- Numerous checklists guide you step by step through all the relevant steps
- And lots of inspiration and courage for your Ayurveda business

Marketing & sales concepts for your Ayurveda business
- Intensive brand positioning
- Detailed definition of your customer avatars
- Creating your customer journey
- Successful and professional presentations
- Individual success strategies for offline marketing and social media

From vision to implementation: Ayurveda Business & Vocation
We accompany you individually and intensively on your path to (partial) self-employment. In discussions and under the professional supervision of experienced business coach Win Silvester, you will clarify the following questions, among others:

- What is your vision, your calling?
- What is your business idea?
- What do your specific products and services look like?
- How do you acquire your first customers and how do you build long-term customer relationships?
- What could your start in (partial) self-employment look like?

Further topics:
- Type-appropriate success strategies according to the Ayurvedic theory of constitution
- Sharpening your own Ayurveda company profile incl. unique selling proposition (USP), opportunity/risk analysis, profit and loss account,
- Positioning and marketing strategy

Ayurveda and yoga in business: Meet the major challenges of our time with Ayurvedic measures:

- Health and Work 4.0 (BGM & BGF)
- Ayurvedic nutrition in the workplace, brain food, etc.
- Digitalization and health
- Demographic change
- Stress management & resilience
- Preparation of offers analogous to the prevention guidelines of the health insurance companies & cooperation possibilities

Successful with Ayurveda - Professional strategies for your business
Success concepts for your practice:
- Customer acquisition & conversation management in business acquisition
- Sales of Ayurveda products & affiliate marketing
- Best practice examples from various areas relating to Ayurveda & yoga

Successful presentation & public speaking: role plays and practical exercises on all areas relevant to your practice, including a.
- Self-confident appearance in the start-up phase
- Professional self-presentation & elevator pitch
- Competently conducting information, consulting and sales talks
- Mastering objection handling and complaint management with confidence

Preparation for the final presentation to the IHK

Final presentation IHK


Kerstin Rosenberg Porträt
Kerstin Rosenberg
Win Silvester Porträt
Win Silvester


Training fee from € 1.439

plus room and board - only for attendance dates in Birstein

On the campus of the European Academy of Ayurveda there are guest houses available. For your overnight stay during the training you can choose from rooms of different categories. Ayurvedic full board from our organic kitchen is included in the room price.

Payment method

Deposit € 250

Final payment

a) In one sum at the latest one month before the start of the training (immediately in the case of eLearning modules, so that we can activate your eSeminars immediately)
b) Monthly installments of 250 EUR each plus a residual installment by direct debit. The payment (debit) of the monthly installments will be made on the 1st of each month, starting from the month of the booked beginning of the training, for eAcademy modules immediately. If the training starts with modules of the eAcademy, the activation takes place provisionally immediately after receipt of the deposit, regularly then after receipt of the first monthly installment.


Rosenberg gGmbH - European Academy for Ayurveda | DE - 63633 Birstein

For whom?

Especially recommended for
Ayurveda nutritionists and therapists who
- would like support on their path to (partial) self-employment.
- who want to round off their qualification with a certificate from a public institution (IHK).
- who want to gain a foothold in corporate health management.

This further training course is designed for all those who have a basic training in Ayurveda or are still in training.
With this certificate course, which is offered by the European Academy for Ayurveda in cooperation with the Hanau Chamber of Industry and Commerce, you will acquire a valuable additional qualification as an

- Ayurveda Health Coach (IHK) - for participants with at least 150 hours of previous Ayurveda knowledge.

More info

Stress all along the line? Kerstin Rosenberg gives recommendations on how to regain your inner calm and better deal with the demands of everyday life.

Articles in the Infothek
Ayurveda against stress

Book recommendation
from the AyurMed Online-Shop
With Ayurveda against Stress

Learning checks and project presentation

This course does not contain any learning checks. All content and everything you work on during the course is used directly for the practical implementation of your business idea.

To receive the IHK certificate, a project presentation in front of a panel of the IHK is necessary. Here you present your developed business idea and receive valuable feedback from the experts of the IHK for your success.

At a glance



Required previous knowledge:
Basic knowledge of Ayurveda or yoga. For the acquisition of an IHK certificate: Ayurveda nutritionist, therapist.


Optional: IHK certificate as Ayurveda Health Coach (IHK)

130 learning hours* à 60 min.
-> 4 Modules (see below) + Learning assignments = 130 hrs
-> 1 Module Exam (incl. preparation) hrs

Standard period of study 4-6 months

Learning forms/hours (per module):
e.g. 45 learning hrs of which
22,5 hrs presence (3 days)
25 learning hrs (10 e-lessons in free time management with hrs live webinar)

Blended learning:
Maximum 3 of 4 modules as e-learning
Maximum 2 of 4 modules as live webinar

Training fee from € 1.439
Already completed parts of the training will be credited: see prices

plus room and board, if applicable

* Learning hours = total number of didactically accompanied and supervised incl. lessons, prepared exercises, guided learning or guided practical exercises, learning checks practice, learning checks in each case in online or in presence or also in own work.

Get advice

Select module dates

Select sample plan

Select by yourself

Basic modules

My start into (partial) self-employment with Ayurveda

10 lessons

Marketing & sales concepts for your Ayurveda business

12 lessons

From vision to implementation: Ayurveda Business & Vocation

3 days 3 days

Advanced modules

Attendance of at least 1 basic module is recommended in advance

Successful with Ayurveda - Professional strategies for your business

2 days 2 days

Competence modules

Only recommended towards the end of the training

Final presentation IHK

Entry-level seminars

Just get started...

First get a taste, then decide - all seminars can be credited towards a later training program