Starting a business with Ayurveda
- Dosha-relevant advantages and disadvantages of self-employment
- Business plan, branding & marketing
- Possibilities of financing, tax issues & data protection
- Legal background
- Financing
- and a lot of inspiration, courage and expert knowledge for your Ayurveda business
In the course of the course you will receive checklists from us, which you can systematically work through to successfully take your steps into self-employment.
Marketing & Sales for your Ayurveda Business
In this course you will learn:
- How to position yourself as a brand
- How to define your customer avatars
- How to build the customer journey for your customers
- How to present yourself successfully and professionally
- How to understand affiliate marketing, direct sales and network marketing
- Strategies for offline marketing and for social media
Ayurveda & Success - Strategies for your Business
Success concepts for your practice:
- Customer Acquisition & Conversation Management in Business Acquisition
- Sales of Ayurveda Products & Affiliate Marketing
- Best practice examples from different areas around Ayurveda & Yoga
Ayurveda and Yoga in Business:
- Work 4.0
- Digitalization and Health
- Demographic Change
- Stress Management, Mental Performance & Resilience
- BGM / BGF: holistic approaches to health promotion and disease prevention in the workplace (incl. legal basis)
- General tax information
- Prevention guide of the health insurance companies & cooperation possibilities
- Ayurvedic nutrition at the workplace, brain food etc.
Successful presentation & rhetoric
- Role plays and practical exercises for all practice-relevant areas, e.g.
- Self presentation
- customer acquisition
- consulting & sales
- preparation for the final presentation in front of the IHK, supervision and feedback
Do your thing 1 - from the idea to success
- Dharma - Artha - Kama - the success principles of Ayurveda.
- Success strategies according to the Ayurvedic constitutional teachings
- Development of your own Ayurveda business concept: business idea, risk-reward analysis, profit and loss calculation, location assessment
- From the home office to your own (online) practice
- Introduction to business plan, branding, marketing and sales - especially for the yoga and Ayurveda market.