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Ayurveda Health Coach (IHK) / Yoga Health Coach (IHK)

  • Be even more successful with IHK certificate - a door opener for cooperation with companies

  • Open up new, innovative business areas in the field of prevention and health management

  • Develop your own business idea with Ayurveda and/or Yoga - and be successful!

What makes the Ayurveda and yoga market tick? And what does it take to get off to a successful start here?

These questions are asked by many who have completed an Ayurveda or Yoga training. And exactly there the recognized training further concept of the European academy for Ayurveda in co-operation with the IHK Hanau sets: The certificate course to the Ayurveda health coach (IHK) and/or Yoga health coach is the first IHK certified further training for success strategies, health management and operational prevention with Ayurveda and Yoga.

Under the direction of the experienced health coach and business trainer Win Silvester, you will receive the appropriate tools to implement your vocation as a successful business idea - from the design of the offer to the business plan and marketing. Field-tested concepts for health promotion, stress reduction and burnout prevention expand your knowledge and portfolio for sustainable health offers for your own practice or holistic business coaching with yoga and Ayurveda.

Learning objectives

Professionalize yourself as a business and health coach (IHK) with a specialization in Ayurveda and Yoga. With the IHK-certified course you gain access to new business areas and target groups in the innovative health and coaching market.

You learn
- to better use your own strengths and potentials as a coach, therapist or yoga teacher.
- to address new target groups, acquire business customers and win clients.
- to develop and implement successful projects alone or together with others in the network.
- Expert knowledge for your Ayurveda business plan, branding & marketing.
- to position yourself as a brand and to build the customer journey for your customers.
- to present your projects successfully and professionally.
- type appropriate strategies for network marketing, offline marketing, affiliate marketing and for social media.
- and a lot of inspiration, courage and expert knowledge for your Ayurveda business.


- to present yourself and the contents to be conveyed professionally.

Structure

This further training is designed for all those who have a basic training in Ayurveda or Yoga. With a certificate course offered by the European Academy for Ayurveda in cooperation with the IHK Hanau, you will acquire a valuable additional qualification as an

  • Ayurveda Health Coach (IHK) - for participants with prior knowledge of Ayurveda of at least 150 hours
  • Yoga Health Coach (IHK) - for participants with yoga teacher training of at least 200 hours.

 

The one-week IHK certificate course

  • takes place in small groups and can be completed online or as a classroom course on site.
  • prepares for successful completion with a varied course design consisting of lectures, presentations, group work, role plays and project work.
  • starts with the weekend seminar "Corporate Health Management with Ayurveda and Yoga", which can also be booked individually.
  • concludes with a project presentation before a panel of the Hanau Chamber of Industry and Commerce.

Contents

Starting a business with Ayurveda
- Dosha-relevant advantages and disadvantages of self-employment
- Business plan, branding & marketing
- Possibilities of financing, tax issues & data protection
- Legal background
- Financing
- and a lot of inspiration, courage and expert knowledge for your Ayurveda business

In the course of the course you will receive checklists from us, which you can systematically work through to successfully take your steps into self-employment.

Marketing & Sales for your Ayurveda Business
In this course you will learn:
- How to position yourself as a brand
- How to define your customer avatars
- How to build the customer journey for your customers
- How to present yourself successfully and professionally
- How to understand affiliate marketing, direct sales and network marketing
- Strategies for offline marketing and for social media

Ayurveda & Success - Strategies for your Business
Success concepts for your practice:
- Customer Acquisition & Conversation Management in Business Acquisition
- Sales of Ayurveda Products & Affiliate Marketing
- Best practice examples from different areas around Ayurveda & Yoga

Ayurveda and Yoga in Business:
- Work 4.0
- Digitalization and Health
- Demographic Change
- Stress Management, Mental Performance & Resilience
- BGM / BGF: holistic approaches to health promotion and disease prevention in the workplace (incl. legal basis)
- General tax information
- Prevention guide of the health insurance companies & cooperation possibilities
- Ayurvedic nutrition at the workplace, brain food etc.

Successful presentation & rhetoric
- Role plays and practical exercises for all practice-relevant areas, e.g.
- Self presentation
- customer acquisition
- consulting & sales
- preparation for the final presentation in front of the IHK, supervision and feedback


Do your thing 1 - from the idea to success
- Dharma - Artha - Kama - the success principles of Ayurveda.
- Success strategies according to the Ayurvedic constitutional teachings
- Development of your own Ayurveda business concept: business idea, risk-reward analysis, profit and loss calculation, location assessment
- From the home office to your own (online) practice
- Introduction to business plan, branding, marketing and sales - especially for the yoga and Ayurveda market.


Lecturers

Win Silvester Porträt
Win Silvester

Prices

Training fee from € 1.439

plus room and board - only for attendance dates in Birstein

On the campus of the European Academy of Ayurveda there are guest houses available. For your overnight stay during the training you can choose from rooms of different categories. Ayurvedic full board from our organic kitchen is included in the room price.

Payment method

Deposit € 250

Final payment

a) In one sum at the latest one month before the start of the training (immediately in the case of eLearning modules, so that we can activate your eSeminars immediately)
b) Monthly installments of 250 EUR each plus a residual installment by direct debit. The payment (debit) of the monthly installments will be made on the 1st of each month, starting from the month of the booked beginning of the training, for eAcademy modules immediately. If the training starts with modules of the eAcademy, the activation takes place provisionally immediately after receipt of the deposit, regularly then after receipt of the first monthly installment.

Provider

Rosenberg gGmbH - European Academy for Ayurveda | DE - 63633 Birstein

For whom?

Especially recommended for
Ayurveda nutritionist, therapist or yoga teacher, who
- would like to become successfully self-employed with their business idea.
- would like to gain a foothold in corporate health management.
- would like to round off their qualification with the certificate of a public institution.

Prerequisites
This further training is designed for all those who have a basic training in Ayurveda or yoga. With a certificate course offered by the European Academy of Ayurveda in cooperation with the Hanau Chamber of Commerce and Industry, you will acquire a valuable additional qualification as

- Ayurveda Health Coach (IHK) - for participants with prior knowledge of Ayurveda of at least 150 hours
- Yoga Health Coach (IHK) - for participants with yoga teacher training of at least 200 hours

More info

Stress all along the line? Kerstin Rosenberg gives recommendations on how to regain your inner calm and better deal with the demands of everyday life.

Articles in the Infothek
Ayurveda against stress

Book recommendation
from the AyurMed Online-Shop
With Ayurveda against Stress

Project presentation

The course concludes with a project presentation before a panel of the Hanau Chamber of Industry and Commerce.

At a glance

IHK

Required previous knowledge:
Ayurvedic nutritionist, therapist (min. 150h) or yoga teacher (min. 200h)

Conclusion:

IHK Certificate as Ayurveda/Yoga Health Coach (IHK)

Scope:
145 learning hours* à 60 min.
-> 4 Modules (see below) + Learning assignments = 145 hrs

Standard period of study 4-6 months

Learning forms/hours (per module):
45 learning hrs of which
22,5 hrs presence (3 days)
25 learning hrs (10 e-lessons in free time management with hrs live webinar)

Blended learning:
Maximum 2 of 4 modules as e-learning
Maximum 2 of 4 modules as live webinar

Training fee from € 1.439
Already completed parts of the training will be credited: see prices

plus room and board, if applicable

* Learning hours = total number of didactically accompanied and supervised incl. lessons, prepared exercises, guided learning or guided practical exercises, learning checks practice, learning checks in each case in online or in presence or also in own work.

Get advice

Here's what you can do next:


Select module dates

The academic advisor will review your proposal and later work with you to create a binding schedule for your education.
Presence seminar eAcademy Webinar

Book entry seminar

Here's what you can do next:


Select module dates
Presence seminar eAcademy Webinar

Book entry seminar

Select module dates

Select sample plan

Select by yourself

Basic modules

Business startup with Ayurveda

10 lessons

Advanced modules

Attendance of at least 1 basic module is recommended in advance

Marketing & Sales for your Ayurveda Business

12 lessons

Ayurveda and Success - Strategies for your Business

3 days 3 days

Do your thing 1 - from idea to success

3 days

Entry-level seminars

Just get started...

First get a taste, then decide - all seminars can be credited towards a later training program